AMPLIFIED COMMUNICATIONS

    Selected work

    Campaigns, brand systems and writing for churches, law firms, public agencies, nonprofits and founders. Every card opens the real file.

    MELISSA A. WALKERFounder and principal strategist
    AFNEnterprise communications
    Case study · 2019 to present

    Apostolic Faith Network

    Enterprise communications for a multi-campus church: brand, email, social, capital campaign and a search rebuild of its website.

    50%Growth in membership and giving in two years
    52%Average email open rate across 152 campaigns
    113Broken site links restored in a four week rebuild
    AFNOperating systems
    Operations · 2023 to 2025

    Apostolic Faith Network Operating Systems

    The procedures, policies and launch plans behind a multi-campus communications operation: how requests come in, what each event gets, who does what, and how a new location goes live.

    3Event coverage tiers with set deliverables
    7Media team role descriptions written
    8Sessions in the 30 day hub launch plan
    Cover of Michigan Department of Civil Rights work
    Case study · 2022 to 2024

    Michigan Department of Civil Rights

    Statewide media outreach for the Michigan in Response to Hate conference and PSA.

    70+TV and radio outlets reached
    400Targeted media pitches
    45%Pitch open rate
    Cover of Ignite Institute work
    Program launch · 2026

    Ignite Institute

    MADE: A Builder's Symposium. Participant workbook and brand voice guide.

    RRGLeader platform and online learning
    Thought leadership

    R. Roberts Global

    Platform content and a beginner's guide for a leadership brand and its online learning.

    HDSMStrategic visibility report
    Audit · Confidential

    HDSM Strategic Visibility Report

    A full visibility audit with prioritized recommendations, delivered as an interactive report.

    AFNBrand guidelines
    Brand guidelines · 2026

    Apostolic Faith Network

    Logo, color, type and voice rules for a multi-campus church.

    Cover of Justice Network work
    Brand guidelines · 2026

    Justice Network

    Identity system for a justice ministry network.

    Cover of A Touch of Mink work
    Brand identity

    A Touch of Mink

    Luxury boutique identity: palette, typography and mark.

    Cover of Jabula work
    Welcome booklet

    Jabula

    Welcome booklet carrying the church brand into print.

    KBBrand mockup
    Brand mockup

    Kingdom Brief

    Colors, fonts and mood board.

    BGFrom vision to execution
    Guide

    Builder's Guide

    A step by step guide from vision to execution.

    Cover of CHOICES film premiere work
    Press release

    CHOICES film premiere

    Release for a faith-based suspense film from Jeff Akers Films Network.

    Cover of Collins Einhorn Farrell work
    Messaging set

    Collins Einhorn Farrell

    Announcement language for LinkedIn, the website and Facebook.

    SEOSite report
    Report

    SEO and Site Report

    Four weeks of search work on the network's website: findings, fixes and next steps.

    SURGECapital campaign playbook
    Playbook · Preview

    The Surge Model

    A capital campaign playbook and tutorial.

    WCPARCCommunications plan
    Plan · Preview

    Washtenaw County Parks

    A communications plan for a county parks and recreation commission.

    Files open in Google Drive. Items marked Preview show part of the work; full versions are shared on request.